Basketball 24/7 is the brainchild of James Harris-Hogarth, former editor of UKTVSlam and a new media consultant for Channel 4, and Greg Tanner, founder of streetball.co.uk and a producer for Sky News and ITN.
The site has already attracted a number of high profile contributors with Ian Whittel (The Times, The Sun, ESPN) and Simon Rushworth (The Express, The Star) providing weekly features and interviews form the world of international and domestic basketball.
Mark Woods (The Guardian, talkSPORT, Chicago Tribune) will host a regular podcast for the website that will be available online and through iTunes.
Their mission will be to connect with the established basketball audience, serving up NBA, Euroleague, NCAA, FIBA & BBL content whilst also introducing a younger audience to the game with features on schools, clubs and outdoor basketball.
The new site looks to capitalize on the popularity of basketball in UK schools and help promote the game as an energetic and rewarding team sport.
James said about new site: "It"s exciting that we now have the opportunity to deliver this great sport to a younger audience in the UK, via a medium they are comfortable with. The advances in technology mean that we can cover events in the UK or globally, and keep the site updated from anywhere in the world."€Â
Basketball 24/7 has already attracted some key partners. Molten Sports, the world"s premier basketball manufacturer and Cheerleader Productions, a hugely successful independent production company based at MTV in London, have both signed up to the project before the website has gone live.
Bob Hope, chairman of Molten Sports UK said: "It"s great that James & Greg will be covering basketball in the UK and beyond. Molten is happy to back this exiting project."€Â
Derek Brandon, Executive Producer of Cheerleader Productions added: "This is a dynamic project for Cheerleader to get involved in and we"ll be doing everything we can to help the guys get the website off the ground."€Â
